Amazon's Choice Analysis
Analyze the performance impact of Amazon's Choice badge on your search query visibility, click-through rates, and conversion rates over time.
About Amazon's Choice Analysis
What is Amazon's Choice?
Amazon's Choice is a badge highlighting products with high ratings, good pricing, and prime availability. This analysis shows how the badge impacts your product performance.
Key Metrics Analyzed:
- • Click-Through Rate (CTR) comparison
- • Conversion Rate (CVR) analysis
- • Impression share with vs without badge
- • Performance lift calculations
- • Time-based trend analysis
- • Monthly performance aggregation
How to Use This Tool
1. Prepare Your Data:
• Export Amazon's Choice reports as CSV
• Files should contain time frame, group name, and metrics
• Multiple files can be uploaded for longer periods
2. Upload Files:
• Select one or more CSV files
• Tool automatically aggregates data
3. Analyze Results:
• Review CTR and CVR lift
• Track performance over time
• Identify optimization opportunities
Upload Amazon's Choice Reports
or drag and drop
CSV files up to 50MB each
Are you a Brand Founder or Seller?
Automate Your Amazon PPC to Drive Organic Sales and Maximize Profits in 45 Days—Without the Complexity
Watch this 21-minute training to discover the proven in-house system enabling clarity and control over PPC results