Bidding Optimizer
Optimize PPC bid strategies based on performance data and conversion metrics.
About Bidding Optimizer
What does this tool do?
Automatically adjusts keyword and product targeting bids based on performance data using intelligent bidding strategies to maximize profitability and reduce wasted spend across your Amazon advertising campaigns.
Key Features:
- • Smart bidding strategies (Inch Up + RPC methodology)
- • Performance-based bid optimization with custom thresholds
- • Revenue per click targeting and min/max bid constraints
- • Support for all ad types and targeting entities
- • Advanced filtering and bulk operations export
- • Real-time bid adjustment calculations
How to Use This Tool:
- 1Download your bulk operations file from Amazon Ads
- 2Upload the Excel file containing campaign performance data
- 3Select optimization strategy and set target RPC
- 4Configure minimum and maximum bid limits
- 5Review optimization results and filter as needed
- 6Download optimized bulk operations file for implementation
📊 Download Amazon Reports - Get your performance data
Select Ad Type & Optimization Strategy
Select Ad Type
Bidding Strategy
Smart Bidding: Inch Up then RPC Bidding
Automatically uses "Inch Up" for 3 clicks or less, then "RPC Bidding" for more than 3 clicks
Revenue per click target for RPC bidding strategy
1
Upload Bulk Operations File
Amazon Bulk Operations File
Click to upload Excel file
3
Are you a Brand Founder or Seller?
Automate Your Amazon PPC to Drive Organic Sales and Maximize Profits in 45 Days—Without the Complexity
Watch this 21-minute training to discover the proven in-house system enabling clarity and control over PPC results