Bulk Placement Optimizer
Optimize placement bidding adjustments to reach target ACOS goals. Generate bulk operations files for easy implementation.
About Bulk Placement Optimizer
What does this tool do?
Analyzes placement performance data and automatically calculates optimal bid adjustments to achieve your target ACOS goals while maximizing visibility across different Amazon placement positions.
Key Features:
- • Target ACOS-driven placement bid optimization
- • Four placement types (Top of Search, Product Page, etc.)
- • Performance-based adjustment calculations with constraints
- • Revenue per click methodology and effective bid analysis
- • Configurable maximum adjustment limits (up to 900%)
- • Bulk operations file generation for easy implementation
How to Use This Tool:
- 1. Download your Amazon Bulk Operations file (.xlsx format)
- 2. Upload the file containing campaign placement data
- 3. Set your target ACOS for optimal performance
- 4. Configure maximum adjustment limits (up to 900%)
- 5. Review generated placement adjustments:
- • Current vs Target percentage changes
- • Performance metrics for each placement
- • Effective bid calculations
- 6. Select placements to optimize using checkboxes
- 7. Download the optimized bulk operations file (.xlsx)
- 8. Upload the file to Amazon's Bulk Operations:
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Upload & Settings
Amazon Bulk Operations File
Upload file containing placement/bidding adjustment data
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