Customer Lifetime Value Calculator
Analyze customer purchase behavior and lifetime value using FBA Shipments reports to calculate break-even ACOS.
Customer Lifetime Value Calculator
What does this tool do?
Analyze customer purchase behavior and lifetime value using FBA Shipments reports. Calculate break-even ACOS by identifying repeat customers and estimating customer lifetime value for data-driven ad spend decisions.
Key Features:
- • Repeat Customer Rate: Percentage of customers making multiple purchases
- • Customer Lifetime Value: Estimated total value per customer
- • Break-Even ACOS: Maximum ad spend considering CLV
- • New vs Returning: Revenue split by customer type
How to Use This Tool:
- 1. Download reports: get FBA Shipments CSV files from Seller Central (max 30 days each)
- 2. Upload multiple files: select all CSV files to upload simultaneously
- 3. Auto-analysis: tool identifies repeat customers and calculates CLV metrics
- 4. Review insights: examine customer behavior and product performance
- 5. Adjust margins: update gross margin percentages for accurate break-even ACOS
- 6. Get break-even ACOS recommendations based on true customer value
Download FBA Shipments reports here →
Upload multiple 30-day CSV files for comprehensive customer behavior analysis.
1
Upload FBA Shipments Files
(Applied to all products for Break-Even ACOS calculation)
Upload multiple FBA Shipments CSV files. Amazon limits downloads to 30-day periods, so multiple files provide comprehensive data across longer time periods.
3
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