TOS vs ROS Conversion Rate Analysis
Analyze the impact of placement strategies on conversion rates and understand how Rest of Search affects your overall CVR signal to Amazon
About CVR Placement Analysis
What does this tool do?
Compare conversion rates between Top of Search and Rest of Search placements to understand their impact on your organic rankings and overall performance. Discover how placement strategies affect your CVR signal to Amazon's algorithm.
Key Features:
- • CVR and CTR comparison between TOS and ROS
- • Blended metrics analysis and impact assessment
- • Organic ranking implications and recommendations
- • Strategic insights based on CVR differences
- • Campaign-level breakdown and performance insights
- • Excel export with detailed analysis results
How to Use This Tool:
- 1. Download your Amazon Bulk Operations file (.xlsx format)
- 2. Ensure it contains Bidding Adjustment data with placement information
- 3. Upload the file in the next section below
- 4. Review the CVR analysis and strategic recommendations
- 5. Examine campaign-level insights and impact metrics
- 6. Export detailed results for further analysis or reporting
1
Upload Bulk Operations File
Upload File
Amazon Bulk Operations File
Click to upload Amazon Bulk Operations File with Bidding Adjustment data
3
Are you a Brand Founder or Seller?
Automate Your Amazon PPC to Drive Organic Sales and Maximize Profits in 45 Days—Without the Complexity
Watch this 21-minute training to discover the proven in-house system enabling clarity and control over PPC results