Graduation Finder
Identify high-performing search terms ready to graduate from broad match to exact match keywords for better control and efficiency.
About Graduation Finder
What does this tool do?
Identifies high-performing search terms from auto and broad match campaigns that should be "graduated" to dedicated manual targeting for better control, performance optimization, and cannibalization prevention.
Key Features:
- • Performance-based search term analysis and identification
- • Customizable graduation criteria and thresholds
- • Multi-match type targeting and bulk operations generation
- • Campaign control optimization and isolation strategies
- • ACOS-based filtering and conversion rate analysis
- • Detailed graduation reports with performance metrics
How to Use This Tool:
- 1Download your bulk operations file from Amazon Ads
- 2Upload the Excel file with search term performance data
- 3Set graduation criteria (minimum clicks, orders, max ACOS)
- 4Review and select high-performing graduation candidates
- 5Choose target ad groups and match types
- 6Download bulk operations file for keyword creation
📊 Download Amazon Reports - Get your search term data
Select Ad Type & Set Graduation Criteria
Select Ad Type
Graduation Criteria
1
Upload File
Amazon Bulk Operations File
Click to upload Excel file
2
Graduation Candidates
Upload a bulk operations file and click "Find Graduation Candidates" to identify high-performing search terms.
4
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