High-Potential Keywords Discovery
Find hidden gem keywords where your conversion rate exceeds your visibility, revealing untapped opportunities for growth.
About High-Potential Keywords
What Are High-Potential Keywords?
Keywords where your purchase or click share significantly exceeds your impression share:
- • Hidden Gems: Low visibility, high conversion
- • High Converters: Better CVR than market average
- • Underexposed: Good clicks, need more impressions
Growth Strategies:
- • Increase PPC bids for higher impression share
- • Optimize listings for organic ranking
- • Add keywords to product titles/bullets
- • Create dedicated ad campaigns
- • Monitor competitors' positions
How to Use This Tool
1. Set Discovery Parameters:
• Min impression share threshold
• Conversion ratio multiplier
• Filters low-potential queries
2. Upload SQP Reports:
• Select one or more CSV files
• Tool identifies opportunities
3. Prioritize & Execute:
• Focus on highest potential scores
• Check projected revenue impact
• Invest in visibility improvements
Configure Discovery
Only consider keywords below this impression share
Purchase share ÷ impression share ratio
or drag and drop
CSV files up to 50MB each
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