Low Conversion Keywords Analysis
Identify keywords that get clicks but fail to convert, revealing listing optimization opportunities or targeting issues.
About Low Conversion Analysis
Why Low CVR Matters
High clicks but low purchases indicate a disconnect between expectations and reality:
- • Listing content doesn't match search intent
- • Price not competitive after click
- • Missing key information in bullets/description
- • Poor reviews affecting trust
- • Wrong keywords attracting wrong audience
Optimization Actions:
- • Align listing content with query intent
- • Highlight relevant features prominently
- • Address common objections
- • Consider negative keywords in PPC
- • Review and improve product ratings
How to Use This Tool
1. Set Analysis Parameters:
• CVR threshold (default 80%)
• Minimum clicks to consider
• Filters out low-traffic queries
2. Upload SQP Reports:
• Select one or more CSV files
• Tool analyzes conversion rates
3. Review & Fix:
• Check cart abandonment rates
• Identify listing disconnects
• Prioritize by missed sales
Configure Analysis
Keywords with CVR below this percentage will be flagged
Only analyze keywords with at least this many clicks
or drag and drop
CSV files up to 50MB each
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