Low CTR Keywords Analysis
Identify keywords with high impressions but low click-through rates to optimize your listings and improve visibility.
About Low CTR Analysis
Why Low CTR Matters
A low CTR means shoppers see your listing but aren't clicking. This usually indicates:
- • Uncompelling main image or thumbnail
- • Title doesn't match search intent
- • Price not competitive for the query
- • Missing key information shoppers expect
Optimization Opportunities:
- • A/B test more eye-catching main images
- • Include query keywords in title
- • Highlight unique selling points
- • Ensure price competitiveness
- • Add relevant badges/certifications
How to Use This Tool
1. Set CTR Threshold:
• Default is 80% of market average
• Lower = more strict filtering
• Adjust based on your goals
2. Upload SQP Reports:
• Select one or more CSV files
• Tool analyzes CTR performance
3. Review & Optimize:
• Focus on high-impression keywords
• Check missed clicks potential
• Prioritize by revenue impact
Configure Analysis
Keywords with CTR below this percentage of market average will be flagged
or drag and drop
CSV files up to 50MB each
3
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