Product Launch Forecast Generator
Project a forecast model with dynamic P&L modeling, break-even analysis, and scenario planning for Amazon product launches
About New Launch Forecasting
What is New Launch Forecasting?
A comprehensive financial modeling tool for Amazon product launches that projects up to 24 months of sales, spend, and profitability. It models the complete funnel from ad spend to profit, accounting for organic sales growth, conversion rate improvements, and cost optimizations over time.
Key Features
- • Three scenario modeling (Conservative, Base, Optimistic)
- • Dynamic CPC decay and CVR improvement modeling
- • Organic sales multiplier growth tracking
- • Break-even month calculation
- • ACOS and TACOS trend analysis
- • Full P&L with unit economics
- • Export forecast data to CSV
How to Use
- 1. Set your forecast horizon (3-24 months)
- 2. Choose a scenario (Conservative/Base/Optimistic)
- 3. Input your product pricing and costs
- 4. Configure ad spend and performance metrics
- 5. Review forecast charts and metrics
- 6. Export data for further analysis
Pro Tip: Start with conservative estimates for CPC and CVR. The model accounts for improvements over time as your listing gains reviews and organic ranking. Adjust the monthly decay/lift parameters based on your category competitiveness.
Forecast Configuration
Horizon & Scenario
Pricing & Unit Economics
Ads & Risk Ramps
Forecast Results & Analysis
Revenue vs Ad Spend
TACOS % Trend
Monthly Forecast Table
Formulas: Clicks = Spend/CPC · Ad Units = Clicks×CVR · Organic = Ad Units×Mult · Revenue = Units×Price×(1−Promo)
| Month | Spend | CPC | Clicks | CVR % | Ad Units | Org Mult | Org Units | All Units | Ad Sales | Revenue | ACOS | TACOS | Margin | Profit |
|---|