PPC Campaign Builder

Create comprehensive PPC campaigns with targeted keywords, ad groups, and optimized structure for maximum performance.

Amazon PPC Campaign Builder

What does this tool do?

Generate professional Amazon PPC campaigns with proper structure, naming conventions, and targeting. Creates bulk upload files ready for Amazon Seller Central.

Key Features:

• Multiple campaign types (Auto, Manual, Product)
• Professional naming conventions
• Bid range optimization strategies
• Search term isolation for better control

How to Use This Tool:

1. Campaign Details: Set your campaign naming structure and start date
2. Add SKUs: Enter your product SKUs (one per line or comma-separated)
3. Bid Strategy: Choose your bidding approach
- • Low Bid: Focus on profitability (all types except Brand)
- • Competitive Bid: Focus on visibility (all types including Brand)
4. Isolation: Enable to prevent keyword overlap using 3-way logic
5. Campaign Types: Select which types to generate
6. Configure Each Type: Add keywords/ASINs, set budgets and modifiers
7. Generate: Click to download your Excel file
8. Upload to Amazon:

advertising.amazon.com/bulksheet/HomePage

Select "Upload file" and choose your downloaded Excel file to create campaigns in bulk.

Campaign Details

Ad Type

Start Date

Campaign Name Structure

Use placeholders: [SKU], [BID RANGE], [MATCH TYPE]

Product SKUs

SKUs

Enter one SKU per line or separate with commas

Bid & Targeting Settings

Bid Ranges

Search Term Isolation

Campaign Types

Select Campaign Types to Generate

Configure Campaign Types

Keywords

Budget ($)

Starting Bid ($)

Placement Modifiers

Product Page %

Top of Search %

Rest of Search %

Bidding Strategy

Negative Targets

Negative Exact

Negative Phrase

Are you a Brand Founder, Agency Owner, or Solopreneur?

Automate Your Amazon PPC to Drive Organic Sales and Maximize Profits in 45 Days—Without Relying on Agencies

Watch this 21-minute training to discover the proven in-house system enabling clarity and control over PPC results

Or hear what others have to say →

Generate Campaigns

Required to generate campaigns:

• Add at least one SKU
• Configure keywords/targets for selected campaign types

Downloads an XLSX file ready for Amazon Seller Central