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Search Term Impression Share Analyser

Identify market opportunities and competitive gaps in your search terms

Search Term Impression Share Analyser

What does this tool do?

Analyze your market competitiveness and identify advertising gaps. Calculate market impressions, missed opportunities, and competitive positioning for each search term to maximize your advertising potential.

Key Features:

  • • Market Size: Calculate total available impressions for each search term
  • • Missed Opportunities: Identify impression gaps you're not capturing
  • • Revenue Potential: Estimate market value based on current performance
  • • Competitive Analysis: Understand your position vs competitors

How to Use This Tool:

  1. 1. Upload CSV: import your Amazon Search Term Impression Share report (CSV format)
  2. 2. Auto-analysis: tool calculates market impressions and missed opportunities
  3. 3. Review opportunities: examine search terms ranked by market potential
  4. 4. Analyze competition: study impression share gaps and competitor positioning
  5. 5. Download insights: export detailed market opportunity analysis
  6. 6. Find high-value keywords to prioritize for growth

Identify market opportunities ranked by potential value

Calculates total market size and missed impression opportunities.

1

Upload Search Term Impression Share Report

Search Term Impression Share CSV

Upload your Amazon Search Term Impression Share report

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